Hempz Pomegranate Body Lotion's main claims are that it provides deep hydration, nourishes skin, and combats signs of aging using antioxidants from pomegranate extract and 100% natural hemp seed oil. It also claims to leave skin supple, smooth, and soft, while offering a fresh, fruity scent. The lotion is also marketed as being vegan, gluten-free, paraben-free, and cruelty-free.